Leading companies that are getting involved in charity work and the positive impact this has

Wish to have a positive impact on the community as an organisation? Learn why and how you should become more altruistic.


It is important for any successful company to understand the reasons to donate to charity and the encouraging effect they can have on the communities that they operate within. The organisation GoApe has a great understanding of the necessity of giving to others, by placing the emphasis on assisting charitable groups which are relevant and important to them as a company. Whether it’s a non-profit charity which holds an identical vision to your business or one which may support your customers, it’s a great idea to search for a charity which aids a cause which is important to you. Further to this, if a company is clear about their strong link to a charity, employees will be more motivated to help out. Because of this, having transparency about the thought process behind charity work to your employees is essential for galvanising assistance for the cause.

Although there are countless methods in which a business can give to charity, among the most renowned ones is offering grants to the local community. One example of a company doing this recently is Persimmon, who have pledged multiple grants to regional sporting communities for under 18’s. Offering money to regional non profit organizations comes across as more personal than picking larger ones which you might not be as closely affiliated with. As your employees are likely to live in or near to the location you’re providing support to, this is a fantastic incentive for staff if they know their employer is supporting a cause which has a direct connection to them. This is yet another great reason to give back to others, as it creates a great culture within the workplace, giving employees a reason to feel involved with their employers’ charity work.

Individuals commonly associate raising money with charity work, but of course there are many other approaches to giving to charities which don’t involve having to donate money directly. Raising awareness for certain causes can be just as, or even more effective than simply donating money. If awareness is raised successfully, there’s a bigger chance of larger numbers of people supporting the cause as a knock-on effect from this. Raising awareness for mental health is an angle which has been taken by Capita, who encourage their staff to talk about this topic and offer support where it is needed. By starting a campaign to raise awareness for a worthy cause internally is a good way to begin, as this snowballs into even more men and women discussing it outside of work in various sectors. If you understand that being altruistic entails so much more than paying large amounts of money to charities, it opens the door to endless opportunities for your business to help publicize important causes.

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